Let me share the core ideas of Carnegie's great book, with the hope that you’ll pick it up and learn more.
Robert Cialdini in his book Influence: the Psychology of Persuasion. What Carnegie wrote instinctively more than eight decades ago has since been scientifically verified by researchers, including Dr. People are shocked to learn that the first edition actually was published in 1936!Ĭarnegie, who became a famous writer, trainer, and lecturer, was far ahead of his time in unearthing the principles of influence. However, when I ask when Carnegie wrote this landmark book, guesses vary widely, mostly settling in the 1960s. Most people recognize this book and author. When I’m working with a group of leaders and someone asks for book recommendations, one of my first choices will be the classic, How to Win Friends and Influence People, by Dale Carnegie. When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.
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